Partners & Partnerships
Immortal Guard operates at the intersection of performance, identity, and development.
We work with athletes, teams, and organizations that are not only competing but also building the structure of combat sports in Canada.
Our approach is deliberate.
We do not exist on the surface of the sport.
We invest in the environments where it is developed, tested, and carried forward, from school programs to national-level initiatives.
Every partnership reflects that standard.
Canadian Universities Jiu-Jitsu Championship (CUJC 2026) & (CUJA)
Immortal Guard supported the Canadian Universities Jiu-Jitsu Association (CUJA) and the Canadian Universities Jiu-Jitsu Championship (CUJC 2026), the first-ever inter-university Brazilian Jiu-Jitsu championship in Canada.
This was a foundational moment for the sport.
For the first time, a structured platform was created for student-athletes across the country to compete under a unified system, representing their universities in a sport that, until now, lacked national organization at the university level.
Over 170 athletes. 15 institutions. One competitive standard.
Participating institutions included:
Toronto Metropolitan University
University of Toronto
McMaster University
Wilfrid Laurier University
Queen’s University
University of British Columbia
Brock University
Concordia University
York University
University of Guelph
Royal Military College of Canada
Humber College
George Brown College
Redeemer University
Lakehead University
Athletes entered not as individuals alone, but as representatives of their institutions, bringing structure, accountability, and identity into competition.
This shift matters.
CUJC 2026 did not just showcase talent.
It established direction.
Immortal Guard supported this moment at its origin, contributing to an event that will serve as a reference point for future growth in Canadian Jiu-Jitsu.
TMU BJJ Club — Toronto Metropolitan University
Immortal Guard supports the TMU BJJ Club, one of the leading student-driven programs advancing Brazilian Jiu-Jitsu at the university level in Canada.
Through a dedicated merchandise line, we provide gear designed specifically for the realities of student-athletes:
- consistent training schedules
- limited financial resources
- high performance expectations
Our objective is clear:
Deliver great gear that is accessible without compromising quality.
This is not about branding.
It is about function, durability, and representation.
The TMU BJJ Club reflects a new generation of athletes, individuals who are not only training and competing on the competitive side but actively contributing to the growth of the sport within institutional settings.
They are building culture, setting standards, and creating opportunities for those who follow.
We support that process.
Earl Haig Secondary School Wrestling Team
Immortal Guard supports the Earl Haig Secondary School Wrestling Team, recognizing the importance of early-stage development in combat sports.
This level is often overlooked.
It should not be.
This is where:
- discipline is introduced
- structure is learned
- habits are formed
- long-term trajectories begin
High-level athletes are not created at the top.
They are developed over time, through consistent exposure to structured training environments.
By supporting programs at the high school level, we contribute to the earliest phase of that development cycle.
This is where the foundation is built.
Javad Mahjoub — Former Olympic Judoka, Current MMA fighter
Immortal Guard works with athletes competing at the highest levels of combat sports.
This includes Javad Mahjoub, the former Olympic judoka who was at the Tokyo Olympic Games, and has since transitioned into professional mixed martial arts, where he holds an undefeated 5–0 record.
His career reflects experience built at the highest level of international competition, carried forward into the professional arena.
At Unified MMA 67, Immortal Guard designed and produced his walkout jersey, created in honor of Hamid Mahdavi, the Iranian firefighter who was shot dead by security forces while carrying wounded protestors to safety.
This was not just apparel.
It was a statement carried into the arena, representing identity, memory, and purpose.
In combat sports, performance is measured in results.
But what an athlete represents defines the moment.
Immortal Guard
We operate where the sport is built, not where it is advertised.
Across every level, the standard remains:
Built for performance.
Carried with purpose.